2340 NE Sandy Boulevard

Portland, OR 97232


Located inside Providore Fine Foods

© 2016 By Rubinette Produce Market
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Monday through Sunday

9:30 am to 8:00 pm 

Josh Alsberg, owner, founder and fruit-obsessive behind Rubinette Produce Market, is a 15-year veteran of Portland produce. Alsberg started as an eager “fruit monkey” (a moniker he now sports on Instagram) at one of New Seasons Market’s first locations. He then graduated to fruit monger, spending 5 years at the helm of Food Front Co-Operative Grocery’s produce department, building close and lasting relationships with small farmers across Oregon and along the west coast. An invited panelist at both the Organicology and Farm to Fork conferences, Josh isn’t afraid to get up close and personal with his vegetables: in 2014 he proudly took an unripe heirloom tomato to the face at Organically Grown Company’s annual tomato war. 

Rubinette Produce Market in the News:

You haven’t experienced true veggie love until you’ve talked peaches with Ava Gene’s Josh McFadden, or debated the merits of boysenberries with Rubinette Market’s “produce dork” Josh Alsberg.

Portland Monthly

Alsberg stocks marionberries, but also several kinds of other blackberries and raspberries. He took us through six kinds of caneberries -- the fruit that grows on thorny vines and is made of tiny nodules, called "drupelets."

The Oregonian

Josh Alsberg at Rubinette Produce Market, a small vegetable and fruit stand in the Providore Fine Foods complex, usually stocks between three and five varieties at a time. He works with small farms to stock strawberries that were grown without pesticides that have deep red color and can hold up well on the store shelves for a few days.

The Oregonian

"Rubinette Produce Market is a project of Josh Alsberg, a 12-year produce veteran and formerly the produce buyer and farm liaison at Food Front Grocery."

Portland Tribune

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